An entrepreneur’s journey can be lonely, but Brittany Veney doesn’t believe it has to be.
In fact, Veney, 34, started B. Real Creative Studio with the intention of working with other business owners. She creates unique brand identities, providing anything from logos and style guides to social media templates and websites.
“I recognize the challenge of the everyday nine-to-fiver who has a dream or a passion but feels like they simply don’t have the time or the resources,” she said. “I am that resource to do the task they don’t have time for so they can see their dreams come true.”
Veney, a Baltimore native, has a bachelor’s degree in law and American civilization from Towson University and a master’s in public administration from the University of Baltimore. The degrees were her safety net, she said. “But creativity has always been at the core of who I am.”
About ‘In Good Company’
This is one in an occasional series of casual conversations with Maryland small-business owners. If you or someone you know wants to participate, send an email to reporter Bria Overs: Bria.Overs@TheBaltimoreBanner.com.
She became a stay-at-home mom in 2018. While she enjoyed motherhood, she wanted a way to maintain her self-sufficiency. Trying different avenues for making money, she eventually became a virtual assistant, which led her to launch B. Real Creative Studio in 2021.
Now, the mother of two is doing it all: taking care of her children, working full-time in government, growing her business and helping others along the way.
“I call my clients and community my ‘goalfriends,’” Veney said. “I only want to see them succeed in ways they never thought possible.”
The Baltimore Banner: What was the inspiration behind starting B. Real Creative Studio?
Brittany Veney: I had been working since I was 14 years old, so I never pictured myself being a stay-at-home mom. It’s a great and honorable duty, but I was used to working and earning my own. I found myself losing a sense of my independence. I was a little lost.
I decided to find ways to make money. I was extreme couponing, selling my stockpile. I would make different types of baskets and sell them. I stumbled across virtual assistants online and I loved it because I had administrative roles in the past. It was just a matter of finding the clientele.
To make a long story short, my first client asked me one day if I could update her website. I had never worked on one before, but I said yes.
I redid her website, and she loved it. And I realized I loved this and falling into entrepreneurship felt very comfortable and easy for me. It was almost as if I was made for this.
What does a day at B. Real Creative Studios look like for you?
When you’re in a creative space, working with other creatives, ideas are constantly flowing.
I schedule blocks of time for different design work, but also, as a small-business owner trying to grow my business, I’m applying for grants and doing research.
My days are very structured. But, while following that schedule and having small kids, my schedule is packed. So, it’s like: work, work, work, extracurriculars, cooking dinner, cleaning — a typical parent type of schedule.
You’re juggling a lot every day. On the business side of your life, what’s your favorite thing to work on?
I love selling, marketing and connection. My favorite part is meeting with other business owners, learning about them and building community.
I’ve found that building community has been instrumental in growing my business and in my growth as an entrepreneur. I have met other entrepreneurs who have become great friends, and I really appreciate that. I don’t take it for granted.
What do you wish people knew about your business or the creative services industry?
I want to convey to other creatives, innovators and thought leaders that when you are working with someone passionate about helping to build your brand and helping you reach new heights, if you feel comfortable with them, trust them to do what they do.
My brand is my baby, but I also tell my clients that when I’m working on your brand, it becomes my baby.
I’ve always tried to deliver the sharpest designs that speak to the entrepreneur I’m working with. Trusting and allowing me to use my creative freedom, to flex my creative abilities, will only help me to make the brand look as great and as authentic as possible.
Your business is based in Baltimore County. What have been some of the appeals of doing business in Baltimore?
I love the direction that I’m going in and a big part of that is because of the entrepreneurs here who are really doing their thing and care about the community.
No matter what anyone says, there is so much love in Baltimore, and I absolutely feel it within the entrepreneurial community.
Have you had any challenges along the way?
I don’t even know if I would say it’s a challenge per se, but for me, it’s finding those spaces for entrepreneurs to connect, learn from one another and grow in this creative space. I always say “collaboration over competition.” I have not personally found a group of designers or brand builders to connect with here, and that is something I would love to do.
What’s next for you and B. Real Creative Studio?
In the future, I see B. Real Creative Studio being a premier design agency with the ability to transform thoughts, ideas and dreams into successful brands through design.
The services I offer now and that I’m working on, they’re all so I can be instrumental in ensuring people can do what they want to do. Like me, for example, it’s very hard to be consistent on social media when you have different responsibilities at home and at work. The services I provide, whether it is content, a social media template or whatever, it’s to make it easier for them.
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