On Wednesday night, Kevin Adams put out a wanted ad on social media. He would be driving to Baltimore early Saturday morning, Adams tweeted to his 67,000-plus followers, and he was looking for company.

“We gotta try to get as many Steelers fans as we can into that stadium Saturday,” wrote Adams, who co-hosts the “Steel Here” podcast and runs the popular Terrible Tailgate outside Pittsburgh’s Acrisure Stadium. Twenty-four hours later, over 80,000 people had seen Adams’ message. Nearly 80 had replied. And the seats had been spoken for.

“I look at it this way,” Adams said in an interview Thursday. “I have one buddy coming with me. I have a five-person vehicle. And, if we’re all gonna be coming from the same area [in Pittsburgh], why wouldn’t I try and take as many people as I can with me, you know? If everybody takes on that same idea and we can get another, maybe, 3,000, 4,000 people in that stadium, it’s gonna help. Every little bit helps. If I can get people there and I can do my part, that’s all I’m trying to do.”

Adams has been to every Steelers game this season, home and away. None has been bigger than Saturday’s at M&T Bank Stadium. With a fifth straight win over the Ravens, Pittsburgh would claim its first AFC North title since 2020 and earn a top-four seed in the playoffs. A Ravens win, meanwhile, would make them slight favorites to repeat as division champions, according to The New York Times’ playoff simulator.

Between the game’s big stakes and the rivals’ bad blood, Adams said he couldn’t remember a Steelers road trip of this magnitude so late in the regular season. Few games this month will be a hotter ticket. According to Jeff Goodman, the CEO for online ticket reseller TicketSmarter, the average price for Saturday’s game as of Tuesday morning was $598.20, nearly $150 more than Week 16’s second-most expensive game.

“This is big,” Ravens cornerback Marlon Humphrey said Tuesday. “This means a lot to a lot of people. It means a lot to me being here for a long time, and if you don’t understand, the message will be very clear as the week goes on.”

Not much has separated the Steelers and Ravens in recent meetings. Pittsburgh has won eight of the past nine in the series, but its average margin of victory has been just four points. Not much is keeping Yinzers from Baltimore, either: just 250 miles of road, about a four-hour trip without traffic. Adams said he’s heard from “a lot of people” in Steelers circles who plan on attending the game.

According to a spokesperson for Vivid Seats, another online ticket reseller, Pittsburgh fans are expected to account for 35% of the 70,000-plus in attendance Saturday. Other nearby fan bases have been well represented at M&T Bank Stadium this season. Thousands of Washington Commanders fans showed up for their team’s Week 6 loss. Even more Philadelphia Eagles fans seemed to find their way to Baltimore for a Week 13 win, their Saquon Barkley-inspired chants of “M-V-P” ringing out around the stadium late in the fourth quarter as Ravens backers left en masse.

But M&T Bank Stadium filled with one-third Steelers fans? For a quasi-playoff game? Adams said he would be “shocked.”

“The Steelers take over every road stadium,” he said. “Baltimore is just not one [of them]. They just do not take over ‘The Bank,’ and that’s being honest about it. It’s just not one stadium where you go and it’s dominant Steelers fans, where you see Terrible Towels everywhere, like you would at 95% of other road games that the Steelers go to. So, while I think that there will be a lot of Steelers fans there, I don’t think it’s gonna be anywhere near the type of road traveling game that Steelers fans or opposing teams are accustomed to seeing when the Steelers come to town.”

Their presence matters. Last season, Steelers fans made themselves heard inside Las Vegas’ Allegiant Stadium — loud enough that, during Pittsburgh’s 23-18 win, the Raiders had to resort to a silent count, an inconvenience usually reserved for visiting offenses.

“To be able to have a team on a silent count in their own stadium is pretty demoralizing in and of itself, and it also helps the pass rush more,” said star outside linebacker T.J. Watt, who estimated that Raiders fans made up only about 30% of the 2023 game’s total attendance. “I’m really appreciative of everyone who came out and was loud.”

The Ravens are counting on a home-field advantage Saturday. They’re 4-2 at M&T Bank Stadium this season, with dominant wins over the AFC East champion Buffalo Bills and the Denver Broncos, another likely playoff-bound team.

But the Steelers have won four straight in Baltimore, their longest road winning streak in the series in over two decades. Even more remarkable is their list of starting quarterbacks in that stretch: 38-year-old Ben Roethlisberger, 39-year-old Roethlisberger, rookie-year Kenny Pickett and backup Mason Rudolph, making only his fifth start since his 2019 rookie season.

Because of injuries and scheduling quirks, Ravens quarterback Lamar Jackson played in only one of those home games: the 2020 loss to Roethlisberger’s Steelers, with the coronavirus pandemic limiting the announced attendance to 4,345. Jackson said Tuesday that the M&T Bank Stadium crowd “will just give us what we need, that extra boost.”

“It is our stadium, it’s a home game for us, and I think it’s a big advantage playing any team, especially Pittsburgh,” safety Kyle Hamilton said Tuesday. “I don’t think people really talk about it enough; I think Ravens fans have done a great job just staying in it and supporting us — criticizing us, obviously, too, but we criticize ourselves and hold ourselves to a high standard. … We’re always in the mix every year, so I expect them to be rowdy, expect them to be loud, and I hope we get a win for them.”

“They don’t like us as much as we don’t like them,” tight end Isaiah Likely said Thursday of the Steelers. “So just keeping a home game a home game, I feel like, that’s the biggest thing that the ‘Flock Nation’ tries to preach on every given Sunday when we have a home game — or Saturday.”

Linebacker Malik Harrison, an Ohio native, didn’t grow up watching Cleveland Browns or Cincinnati Bengals games as a kid. Harrison developed a distaste for the Steelers only after he arrived in Baltimore in 2020. He’s played enough games against Pittsburgh — eight in all, including three at home — to know Saturday’s might be the Ravens’ loudest of the season. And he’s seen enough Terrible Towels to know he’d rather see them removed from M&T Bank Stadium and burned to ashes, one by one.

“Hate it,” he said Thursday with a chuckle. “Hate it. Hate it.”