Prim & Proper, the downtown French eatery that promised an approachable twist to Baltimore’s minimal fine dining scene, is changing its concept less than six months after opening.
The historic 206 E. Redwood St. location, managed by Outkrowd Restaurant Group and Clark Hospitality Group, will reopen Wednesday as Proper Cuisine. Instead of an elevated dining experience with fried chicken dressed in caviar, the restaurant will now switch to more casual fare with jerk chicken pasta and oxtail egg rolls, according to the eatery’s social media. The shift comes as the two management groups behind the restaurant part ways, according to a report by the Baltimore Business Journal.
Neither Berry Clark, owner of Clark Hospitality, nor Chris Simon, owner of Outkrowd, responded to requests for comment Tuesday.
The Journal’s report cited Simon’s intent to focus on Outkrowd’s Harbor East restaurant, BLK Swan, and help other businesses through an advisory council known as the Black Leadership Circle, as the reason behind the split. Clark is taking over the space with a redesign reminiscent of his Afro-Latin restaurant in South Baltimore, Papi Cuisine, known for its crab cake egg rolls and lively atmosphere.
The Baltimore Banner thanks its sponsors. Become one.
Proper Cuisine is the latest to join a growing Clark Hospitality portfolio that last month added Werner’s Diner and Pub, a more than 70-year-old Baltimore institution that’s previously struggled to bring customers downtown. When asked about the lack of foot traffic to the neighborhood, Clark told The Banner in June that his marketing prowess and promise of valet services would help revive the area, bringing business to both the diner and the former Prim & Proper, which sits across the street.
Before taking over Proper Cuisine, Clark worked with Simon to co-finance a complete overhaul of the space. What used to be home to restaurant Chez Hugo, with “banquettes of a Dijon mustard hue,” was transformed into a black-and-white tiled dining room adorned with golden chandeliers, neon signs and a grand piano draped in pearls. According to an Instagram comment from the restaurant, the aesthetics will remain the same under the changed name but the menu will be new.
Read More
There will also no longer be a dress code like there was at Prim & Proper, the new restaurant posted on Instagram. Though Proper Cuisine recommends smart casual wear, “we are surrounded by law offices and many office buildings who are looking for an after work bite! And we don’t want to keep them boxed in to a certain attire.”
Aside from a more approachable inspiration and fare, it’s unclear what else inside the eatery will change shape under Clark Hospitality’s new Proper Cuisine rebrand.
Comments
Welcome to The Banner's subscriber-only commenting community. Please review our community guidelines.