The Orioles have hired a longtime Atlanta executive to be their new chief revenue officer, the team announced Monday.

Don Rovak, who spent 17 years at AMB Sports and Entertainment, the company that controls the Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium among other entities, will now focus on revenue generation and corporate sales for the Orioles.

He replaces T.J. Brightman, who parted ways with the team in October after his contract was not renewed.

At AMB Sports and Entertainment, Rovak oversaw Mercedes-Benz Stadium events, including Falcons and United FC ticket sales, service and ticket operations departments (the stadium has sold out all Falcons and United FC games since 2017). He shepherded programs that added benefits such as free tickets for road games, seat relocation and pre-party invitations for season ticket holders.

“We are excited to have such an incredible talent and industry leader join the Orioles at such a thrilling time for our organization,” Catie Griggs, the Orioles president of business operations, said in a statement. “His expertise, passion, and creativity will be a tremendous asset to our club for years to come.”

Griggs and Rovak worked together in Atlanta from 2017-2021, when Griggs was the chief business officer for Atlanta United.

Rovak is joining the Orioles at a transitional time for the team as David Rubenstein and his ownership group complete their first offseason in control of the team. They have already made several changes to the front office, including hiring Griggs and moving longtime executive Greg Bader to executive vice president and general manager of the Mid-Atlantic Sports Network. They also plan to hire a senior vice president of strategy and innovation and a chief marketing officer.

Last season, the Orioles signed a multiyear partnership with T. Rowe Price that includes uniform patches and signage in the dugout and scoreboard. They also saw an increase in attendance in 2024 — Camden Yards saw more than two million fans for the first time in seven years — but new ticket packages that come with a higher price tag and a decrease in benefits has some questioning whether they want to renew.